SMILEREPUBLIC was founded in 2022 and focuses on deep visual and conceptual deconstruction, using highly pliable design techniques and capturing innovative fashionable elements to create a rich product system. The brand adheres to the street culture philosophy of life, using shoes as a carrier and expressing the attitude of youth who loves fashion through the keyword smilerepublic.

Brand slogan: Smiling is the natural state of life

Brand vision: Exploring the essence of life of the trendy youth and celebrating on their bold and uninhibited attitude towards life.

Brand values: Fearlessness on limitation and overcoming contradictions

SMILEREPUBLIC, established in 2022, is a footwear brand primarily focused on the Daily Street style. The design inspiration comes from people's smiles, with the curved lines at the shoe's toe, reminiscent of a smile. The brand acts as a trailblazer, embracing the culture and philosophy of streetwear and interpreting the positive and optimistic attitude of the new generation. It aims to cater to individuals who love life and have a positive outlook.

-February 2022, founded by Hainan Bu-Yi-Shuo-Hu Culture Media Co. Ltd

-March 20, 2022, the brand releases its first product, the Classic Black Open-Smile Low-Top canvas shoe, from the 2022 Spring-Summer collection

-March 31, 2022, the brand releases the second product from the Spring-Summer collection, the Dark Brown Cloth Open-Smile Low-Top canvas shoe

-August 5, 2022, the brand makes its debut at Beijing Sanlitun Pop-up

-November 11, 2022, the brand makes its debut at the Los Angeles Pop-up, conducting offline new product sales events

-September 1, 2022, the brand develops an official website in the US

-December 21, 2022, the brand makes its debut at the New York Pop-up, conducting offline new product sales events

【品牌文化】SMILEREPUBLIC成立于2022年，注重解构和视觉的深度构思，以可塑性极强的设计手法及创新时髦元素的捕捉打造丰富的产品体系。品牌秉承着街头文化的生活理念，将鞋品作为载体通过关键词 smilerepublic 微笑国度，让热爱潮流的年轻人尽情表达态度。品牌口号：微笑才是生活常态品牌愿景：探寻潮流青年的生活本质，为拥抱生活的恣意态度喝彩品牌价值观：无惧束缚，打破矛盾

【品牌故事】SMILEREPUBLIC成立于2022年，是一个以Daily Street风格为主的街头鞋履品牌，设计灵感源自于人们脸上的笑容，鞋头部位的弯曲弧线，就像笑容的曲线一般。品牌更像是一个先行者，秉承着街头文化的潮流理念，诠释新世代积极乐观的生活态度，旨为那些热爱生活且乐观应对生活的人。

【发展历程】
2022年2月，由海南不亦说乎文化传媒有限公司创办；
2022年3月20日，品牌发布2022春夏系列产品首款产品经典黑色开口笑低帮帆布鞋；
2022年3月31日，品牌发布春夏系列产品第二款产品民族布开口笑低帮帆布鞋
2022年8月5日，品牌亮相北京三里屯Pop-up
2022年11月11日，品牌亮相美国洛杉矶Pop-up，进行线下新品发售活动
2022年9月1日，品牌在美国开发官网
2022年12月21日，品牌亮相美国纽约Pop-up，进行线下新品发售活动