About Us

【Brand Culture】

SMILEREPUBLIC was founded in 2022 and focuses on deep visual and conceptual deconstruction, using highly pliable design techniques and capturing innovative fashionable elements to create a rich product system. The brand adheres to the street culture philosophy of life, using shoes as a carrier and expressing the attitude of youth who loves fashion through the keyword smilerepublic.

Brand slogan: Smiling is the natural state of life

Brand vision: Exploring the essence of life of the trendy youth and celebrating on their bold and uninhibited attitude towards life.

Brand values: Fearlessness on limitation and overcoming contradictions

 

【Brand Story】

SMILEREPUBLIC, established in 2022, is a footwear brand primarily focused on the Daily Street style. The design inspiration comes from people's smiles, with the curved lines at the shoe's toe, reminiscent of a smile. The brand acts as a trailblazer, embracing the culture and philosophy of streetwear and interpreting the positive and optimistic attitude of the new generation. It aims to cater to individuals who love life and have a positive outlook.

We focus on canvas sneaker, slip on shoes.

 

Development History:

-February 2022, founded by Hainan Bu-Yi-Shuo-Hu Culture Media Co. Ltd

-March 20, 2022, the brand releases its first product, the Classic Black Open-Smile Low-Top canvas shoe, from the 2022 Spring-Summer collection

-March 31, 2022, the brand releases the second product from the Spring-Summer collection, the Dark Brown Cloth Open-Smile Low-Top canvas shoe

-August 5, 2022, the brand makes its debut at Beijing Sanlitun Pop-up

-November 11, 2022, the brand makes its debut at the Los Angeles Pop-up, conducting offline new product sales events

-September 1, 2022, the brand develops an official website in the US

-December 21, 2022, the brand makes its debut at the New York Pop-up, conducting offline new product sales events